Emerging Markets Intelligence & Research (EMIR), an exclusive boutique advisory and research firm, and Omnicom Media MENA , an Omnicom Connected Capability, have entered into a strategic partnership to help organisations across the GCC turn proprietary research, regional expertise and executive perspectives into thought leadership with international reach.
The partnership brings together EMIR’s on-the-ground intelligence, senior GCC network and executive engagement platforms with Omnicom Media MENA’s strategic communications, media planning and campaign amplification capabilities.
Through this partnership, EMIR and Omnicom Media MENA will help organisations tell a broader story by combining research, strategic communications and media expertise to build credibility, raise visibility and contribute to global business conversations.
Together, the firms will help organisations develop credible perspectives rooted in the realities of the Gulf, and connect them with audiences that matter across the region and beyond.
Trevor McFarlane, CEO and Founder of EMIR , said, “The GCC is now home to some of the world’s most important conversations around AI, investment, energy transition, advanced manufacturing and economic transformation. But internationally, the region is still too often understood through headlines rather than through the reality of what is happening on the ground.”
“EMIR works directly with the CEOs, ministers, boards, investors and operators shaping the next phase of the Gulf’s growth. That gives us access to real-time intelligence and insight that is grounded in the region, not observed from a distance. By partnering with Omnicom Media MENA, we can take those insights further. Together, we can help organisations turn GCC-relevant intelligence into thought leadership that reaches the right audiences globally and helps the world better understand the opportunities emerging from this region.”
EMIR will continue to lead the development of thought leadership initiatives, including executive insight reports, CEO roundtables, stakeholder engagement, filmed interviews and bespoke leadership platforms.
These programmes are informed by EMIR’s direct access to CEOs, policymakers, investors and business leaders across the GCC.
Omnicom Media MENA will lead the communications strategy, media planning and amplification of these programmes, helping organisations reach senior business, policy, investor and industry audiences across regional and international markets.
Elda Choucair, CEO, Omnicom Media MENA, said: “Today, organisations aren’t competing on products and services alone. They’re competing on ideas, expertise and their ability to shape conversations. The GCC is no longer a market the world is watching; it’s a market the world is learning from. As organisations across the region drive innovation and economic transformation, there’s a real opportunity to ensure those experiences reach the audiences who can act on them.
Choucair added, “By bringing together EMIR’s deep understanding of the region with Omnicom Media MENA’s communications expertise, we’re helping organisations build credibility through ideas that have the potential to influence conversations well beyond the Gulf.”
As the GCC continues to attract global investment and play a growing role in shaping the world’s economic future, organisations across the region are generating valuable expertise on topi…