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MV Agusta confirm crisis procedure amid ‘proliferation of rumours’

MV Agusta confirm crisis procedure amid ‘proliferation of rumours’

AAdmin
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MV Agusta confirm crisis procedure amid ‘proliferation of rumours’

MV Agusta have confirmed they have entered a formal Italian legal process designed to help companies address financial difficulties.

The news came in a statement responding to what the firm describes as a “proliferation of rumours, interpretations and reports unsupported by objective evidence” regarding its corporate situation.

The Varese-based manufacturer say they have entered the Composizione Negoziata della Crisi (CNC), a framework under Italian law that allows companies facing “temporary financial imbalance” to work through a structured process with independent professionals, engaging stakeholders to find the best path to recovery.

MV Agusta stressed that access to the CNC requires “concrete prospects for recovery,” describing it as one of several tools supporting a rebalancing process already underway.

The statement follows MV Agusta’s full return to independence from KTM. As MCN reported in February 2025, KTM’s parent company Pierer Mobility sold its 50.1% majority stake in MV Agusta back to minority shareholder Art of Mobility S.A – controlled by the Sardarov family – amid KTM’s own financial difficulties at the time.

MV Agusta confirmed the split was finalised in July 2025, with former CEO, Timur Sardarov telling MCN: “MV Agusta do not need somebody else’s plan,” and CEO Luca Martin outlining ambitions to expand the firm’s dealer network and product range .

In this latest statement, MV Agusta acknowledged that separating from KTM had caused “a significant transition phase” given how deeply the two companies had become integrated, and said management have spent recent months working to restore the firm’s operational and financial balance independently.

MV Agusta said their shareholder, Art of Mobility, had explored “a number of discussions regarding potential developments in MV Agusta’s shareholding structure,” some of which were investigated in depth before being deemed “not viable,” while others failed to meet requirements around “substance and reliability.” Other parties and scenarios remain under evaluation, they said.

MV Agusta were keen to stress that trading performance remains strong despite the ongoing financial process, adding: “Despite the complexity of the current phase, commercial results confirm the strength of the brand and customer interest across its key international markets.

“In the first half of 2026, MV Agusta recorded 2166 global retail registrations, an increase of 3.4% compared with 2094 units during the same period in 2025, on a like-for-like basis.

“Italy, the brand’s largest market, recorded growth of 28.8%, increasing from 500 to 644 motorcycles. Positive results were also achieved in France, with growth of 42.3[%], and in the United States, with an increase of 24.2%.”

They added: “These results do not eliminate the operational and financial difficulties of the current phase, but they confirm the strength of demand, the work of the dealer network and the industrial and commercial value that MV Agusta continues to represent.”

The figures follow a period of aggressive UK price cuts detailed by MCN at Eicma 2025, when CEO Luca Martin said the brand was repositioning itself against mainstream rivals such as Ducati, KTM and Triumph rather than presenting itself as a luxury marque.

At the time, the entry-level Brutale 800 R dropped from £15,500 to £11,500, with UK Marketing Manager Janis Strelkovs telling MCN that “customers are happy, and the bikes are going out of the dealerships on a daily b…