LinkedIn X Facebook Email What does a destination need to have ready to capture value beyond just the venue itself? How is Skift Research quantifying where value lands across the live tourism chain? How can a destination measure the durable economic impact of live events versus a one-weekend spike? Select a question above or ask something else
The people who decide where live demand lands, who captures it, and how it gets sold are speaking in one closed room in New York on September 22. The tourism authority that turned Las Vegas into standing economic infrastructure is on the agenda. So is Live Nation, the company routing where the next live moment goes. The room they are speaking to is capped, and few seats remain.
That is the pitch for the Skift Live Tourism Summit, presented by Live Nation. The roster is the test of whether a room can resolve what it convenes to decide, and this one is now confirmed.
Live tourism has no single owner. A concert booked by a promoter becomes a routing decision, then a destination’s readiness problem, then a booking on a platform, and no one player sees the whole chain. This agenda puts that chain on one stage, and each session is a call the industry has yet to close.
The agenda also includes new Skift Research on where the value lands and the closed-door roundtables.
The room is capped and the guest list curated. Attendance is reserved for senior leaders shaping how live moments move travel, destinations, and economic growth across destinations, hospitality, aviation, sports, entertainment, venues, and the public sector.
These leaders set the agenda. If live demand is already reshaping your market, the question is whether you are in the room when they work through it or reading about it afterward.
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Tags: live tourism skift live tourism summit