SUBSCRIPTION ONLY CMO Changes Mark Weinstein Joins Target as CMO and Guest Experience Officer Weinstein stepped down from his longtime role as Hilton chief marketer last week. Weinstein is tasked with elevating the consumer experience at Target along with boosting the brand's growth strategy. Target By Christopher Cicchiello --> The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket.
Mark Weinstein needs to find a Target-red necktie after being named CMO and guest experience officer for the retailer.
Tasked with elevating the consumer experience and boosting the brand’s growth strategy, Weinstein will report directly to Target CEO Michael Fiddelke.
“Mark has a proven ability to understand what consumers value and turn those insights into brand connections that feel relevant and personal,” Fiddelke said in a statement. “His leadership will help us elevate the guest experience across every interaction with Target.”
The news comes days after Weinstein stepped down as chief marketing officer and head of luxury brands at Hilton, where he had spent the last 16 years overseeing all 28 brands.
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
Christopher Cicchiello is ADWEEK's agencies reporter. Previously, he was on the breaking news assignment desk at NBC News in Washington D.C., where he earned an Emmy nomination for his 2024 election coverage. His byline has appeared in NBC News, TODAY, Quincy News, The Times Union, and The Daily Orange.
By submitting your email, you agree to our Terms of Use and Privacy Policy . You may opt-out anytime by clicking 'unsubscribe' from the newsletter or from your account.
Select ADWEEK as one of your favorite sources and stay up to date on our latest content.