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Cleartrip’s Elite program is less about big perks and more about knowing its travelers better. That could be the bigger prize for an OTA.
LinkedIn X Facebook Email Gift How does the INR 9 flight-change feature affect Cleartrip's margins if adoption is high? Will Cleartrip eventually shift Elite from an earned model to a paid or tiered membership? How large is the Flipkart and Myntra member base that could funnel into Cleartrip Elite? Select a question above or ask something else
Indian online travel agency Cleartrip designed its new Elite loyalty program around problems that arise before a transaction rather than rewards that come after it. And it is pitching Elite as a way to reduce “travel anxiety.”
Manjari Singhal, Cleartrip’s chief growth and business officer told Skift that customers often hesitate when they are unsure whether their plans will hold.
One feature of the new program is domestic flight date changes for just INR 9 (9.4 cents) intended to make customers more comfortable booking earlier. “Customers may value points, but they also value the ability to change a plan without absorbing a large financial penalty,” Singhal said.
Other features include: discounts of up to 20% on three eligible hotel bookings, an INR 5,000 ($52
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Tags: cleartrip , customer experience , india , loyalty , online travel agencies
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