SUBSCRIPTION ONLY Agencies 4 Things We Saw Inside WPP's New AI-Powered Production Hub WPP's flagship production hub Devon's Point in London brings together human craft and AI tools Devon's Point combines real-world assets with AI tools. WPP By Brittaney Kiefer --> ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8.
WPP has unveiled its flagship global production hub in London, and ADWEEK got a look inside the facility.
Today, the company opened Devon’s Point, which spans 34,000 square feet in east London and brings together AI-powered, virtual, and human-led production under one roof. Operated by WPP Production, the company’s global division of 10,000 production professionals, it is also home to creative technology studio HEX and integrates agentic marketing platform WPP Open.
Devon’s Point is the first of several production hubs that WPP plans to open around the world.
The London studio follows the launch of WPP Production in February, after WPP restructured into four business units—production, media, creative, and enterprise solutions—as part of its Elevate28 turnaround plan to simplify its operating model and return the company to growth.
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Brittaney is Adweek's creative editor based in London.
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