LinkedIn X Facebook Email Gift Decision Intelligence Photo Credit: The banquet hall at Hotel Gajoen Tokyo, which will be joining Hilton’s LXR Hotels & Resorts portfolio. Hilton Hotels & Resorts
If Japan reaches 60 million visitors by 2030 as planned, hotel companies will need more rooms, and more affordable ones. And that is exactly what Hilton aims to do.
Hilton is debuting its Motto by Hilton brand in Japan, signing a Kyoto hotel, as it expands beyond its growing luxury footprint in the country.
Motto by Hilton Kyoto Shijo Karasuma is scheduled to open in 2029 and will take Hilton’s Kyoto portfolio to seven hotels. Hilton opened its first Kyoto hotel - ROKU KYOTO, LXR Hotels & Resorts in 2021. An upcoming Curio Collection by Hilton hotel will add another lifestyle property to the city.
Hilton is building out its luxury and lifestyle portfolio quickly in Japan, while also preparing to enter parts of the market where it has had less of a presence.
The company is also preparing to bring more affordable brands to the country, including Hampton by Hilton and Spark by Hilton.
“We expect luxury and lifestyle to remain a major growth driver in Japan’s hotel market, with mid-market brands becoming a more meaningful part of the mix,” Clarence Tan, Hilton’s senior vice president of
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