LinkedIn X Facebook Email Gift Decision Intelligence Photo Credit: A room at a homestay in Ladakh. Flickr / Jeremy Barnett
India is betting that open digital infrastructure can make its vast, fragmented tourism supply easier to discover, book and eventually surface through AI.
India wants to make it easier for travelers to find and book beyond the country’s biggest hotels, attractions, and tour operators.
The Ministry of Tourism and the Open Network for Digital Commerce (ONDC) this week launched the National Digital Tourism Stack, designed to connect homestays, guides, attractions, experiences, transport providers, and other tourism businesses.
The government has planned the omplementation in phases, with a pilot in January 2027 and a wider rollout from July 2027.
If implemented correctly, it could be particularly useful for a country like India, where much of the tourism supply remains fragmented. While major hotels, airlines and attractions have sophisticated online distribution, thousands of smaller businesses and locally run experiences still operate through a patchwork of websites, social media, offline bookings, and intermediaries.
Subscribe now for complete access to Skift.com’s trusted coverage of the travel industry.
Enter your email for a complimentary article + exclusive offers.
Wanderlust follows the latest stories in tourism and experiences from across the globe.
By submitting this form, you agree to receive email communication from Skift.
See more essential travel news in your search results.
Tags: artificial intelligence , asia monthly , experiences , guides , india