SUBSCRIPTION ONLY Events Jupiter Festival Lined up Splashy Sponsors but Had a Soft Landing In Its First Year Organizers say 2,231 attendees met their goal but the show felt sparse at times Former WNBA star Lisa Leslie joined WNBA chief growth officer Colie Edison and The Female Quotient CEO Shelley Zalis onstage to discuss the women's sports economy. Jupiter Festival By Kendra Barnett --> Jupiter Festival, a new event started by Cannes Lions alum William Mellis and former Fox Sports Media Group CMO Eric Markgraf, touched down in Miami Beach this week. Across four days and three stages, it hosted discussions between media, entertainment, sports, and advertising leaders about creators and the attention economy, fandom and sports rights, and AI’s impact on creative and discovery.
With backing from Art Basel parent MCH Group (which owns 20% of the venture), as well as Cannes Lions, YouTube, Boston Consulting Group, and the Interactive Advertising Bureau, it’s a highly ambitious play for industry dollars in an already packed conference circuit.
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Kendra Barnett is Adweek's senior tech reporter.
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