Collage: Jemeria Davison; Source images: Courtesy of brands and editors Save Story Save this story Save Story Save this story Do you remember a world before Byredo perfumes took over our vanities and beauty routines? Founded in 2006 by Ben Gorham , Byredo quickly became one of the most instantly recognizable fragrance lines of the 2010s, popping up in magazines, blogs, and countless styled Instagram flatlays, and wafting through the air in the world’s most fashionable cities. The bottles were sleek, chic, and minimalist; the scents were light, fresh, and unique; and they seemed to be the fashion crowd’s new obsession. Naturally, the world wanted in. Since then, Byredo has become an icon of the fragrance world alongside 2010s peers like Le Labo.
While Byredo was acquired by Puig in 2022 and eventually expanded into color cosmetics, the scents are what keep us coming back. Mojave Ghost, Rose of No Man’s Land, and Gypsy Water are practically legendary, and Byredo’s candles are just as beloved as its perfumes. Byredo’s fragrance line has grown to encompass nearly every genre, including woody and leather scents , coconut and vanilla gourmands , and unique florals , all with the signature cool edge that is so distinctly Byredo. Ahead, discover the best Byredo perfumes to adorn your vanity and elevate your perfume rotation.
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Allure beauty director Sarah Kinonen applying the Mojave Ghost Eau de Parfum
Why it's worth it: One of the brand’s most popular scents is the woody-floral Mojave Ghost, inspired by the persistent blooms of the famous Mojave Desert. Instead of a lush, creamy floral, Mojave Ghost is crisp and dry: It opens with the unique tang of magnolia, which is softened by sweet, powdery violet and a base of musks and woods. I often call scents like this “shampoo florals,” which is a total compliment! They smell clean and fresh, like you washed your hair with an expensive shampoo and the scent followed you around all day.
Tester feedback from beauty director Sarah Kinonen
“An icon in my fragrance wardrobe! I've been wearing Mojave Ghost for years, and the warm, woody scent never gets old. It opens with sandalwood and cedarwood, with magnolia and violet flowers poking through, and then dries down to the coziest musks. Compared to the fruity and floral perfumes in my collection, this wood-forward eau de parfum is definitely an enigma—and that's why I love it so much.” —Sarah Kinonen, beauty director
Key notes: ambrette, magnolia, violet, cedarwood Sizes: 1.7 oz, 3.4 oz, 6.8 oz Best Unconventional Gourmand: Future Memories Eau de Parfum Save to wishlist Save to wishlist Byredo
Allure commerce market editor Sarah Hoffmann applying the Byredo Future Memories Eau de Parfum
Why it's worth it: Fragrance is deeply tied to memory; simply smell your high school perfume and chances are it’ll send you right back to algebra class or junior prom. Byredo’s Future Memories wants to be part of your nostalgic scent journey for this chapter of your life, and it’s certainly memorable, with a unique, almost bitter green opening of galbanum—a resin with a sharp, earthy scent—soapy aldehydes, and blackcurrant. Future Memories relaxes with wear, sinking into a warm, cozy heart of iris, amber, and plush, pillowy vanilla. If syrupy gourmands aren’t exactly your thing but you like the idea of a vanilla scent and prefer something a little more down to earth, this green, ambery vanilla is probably r…