LinkedIn X Facebook Email Gift Decision Intelligence Photo Credit: United Airlines recently partnered with David Barzelay, the chef behind San Francisco's two-Michelin-starred Lazy Bear and French restaurant JouJou. United Airlines
New cabins are expensive, complicated, and slow to arrive. Celebrity chefs? A faster way to serve up an upscale experience — and help justify the premium fare.
Airlines are turning to celebrity chefs to give their premium cabins a makeover without having to replace a single seat.
While new business and first class products can take years to develop, certify and install, menus can be refreshed in months. That makes inflight dining one of the more flexible ways for airlines to differentiate their premium offering as they compete for high-yield passengers.
Partnerships with award-winning chefs are increasingly part of that approach, allowing carriers to tap into established culinary reputations while refreshing the onboard experience.
Chef partnerships in the aviation industry are nothing new – but they are increasingly becoming a hallmark of high-end airlines.
Singapore Airlines has offered its Book the Cook program since 1998, allowing travelers in premium cabins to pre-order meals curated by the airline’s International Culinary Panel – which incl
Subscribe now for complete access to Skift.com’s trusted coverage of the travel industry.
Enter your email for a complimentary article + exclusive offers.
Jet Stream keeps you ahead of the fast-moving world of global airlines.
By submitting this form, you agree to receive email communication from Skift.
See more essential travel news in your search results.
Tags: airlines , jet stream , passenger experience , qatar airways , singapore airlines , united airlines