SUBSCRIPTION ONLY Creativity x Culture Amid Turnaround, Victoria’s Secret Turns Its Fashion Show Into a Fan Movement A series searching for a new Angel, ticket drops, and a TikTok Live anchor the brand’s most participatory show yet Angels Among Us, the brand's episodic series, follows the search for a new Angel Victoria's Secret By Brittaney Kiefer --> After years of rebuilding its image, Victoria’s Secret is reshaping its iconic fashion show into an event that feels more communal and accessible, from ticket drops to a nationwide search for a new Angel.
This year’s Victoria’s Secret Fashion Show takes place in Los Angeles on Sunday (Oct. 18), streaming globally on YouTube and the brand’s social channels, followed by its first post-show TikTok Live.
It’s the second show under chief marketing and customer officer Elizabeth Preis, who joined the company in May 2025.
Preis told ADWEEK that after observing how fans gathered together to watch the 2025 event, Victoria’s Secret wanted to “make sure this year was much more participatory as a night of fun and friendship.”
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
Brittaney is Adweek's creative editor based in London.
By submitting your email, you agree to our Terms of Use and Privacy Policy . You may opt-out anytime by clicking 'unsubscribe' from the newsletter or from your account.
Select ADWEEK as one of your favorite sources and stay up to date on our latest content.