SUBSCRIPTION ONLY Agencies Omnicom Nabs Coca-Cola’s North America Media Account While WPP Retains Globally The beverage giant hosted two separate pitches after Publicis resigned its North America media business for PepsiCo Cindy Ord (Getty) By Christopher Cicchiello --> WPP has retained Coca-Cola’s global media account and Omnicom has won its North American business after two separate competitive reviews and weeks of speculation.
It’s a major victory for incumbent WPP, which initially won Coca-Cola’s global integrated marketing account in 2020, valued at the time at $4 billion. It holds onto the creative and production business, along with creator marketing.
In a statement, WPP CEO Cindy Rose said she was “proud” to build on the foundational partnership:
“Our focus is on earning that trust every day,” she said. “Pairing WPP Media’s scale with Open Intelligence to bring a human dimension to data, so our partners understand not just who their consumers are, but what drives them.”
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Christopher Cicchiello is ADWEEK's agencies reporter. Previously, he was on the breaking news assignment desk at NBC News in Washington D.C., where he earned an Emmy nomination for his 2024 election coverage. His byline has appeared in NBC News, TODAY, Quincy News, The Times Union, and The Daily Orange.
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