Directed by Gia Coppola, Stella McCartney’s newest campaign, Wild Horses , stars Kylie Jenner against the backdrop of the Pacific Coast. Here, Jenner connects with Stella’s love of horses. The campaign includes a short film, honoring the strength and beauty of wild horses. Jenner models exquisite clothes from Stella McCartney’s runway, but the campaign’s beauty is found in the connection between human and horse. It’s a recurring theme for the brand, spotlighting animals and the natural world.
This theme comes from Stella’s childhood, growing up amidst a family that recognized humanity as one with nature, not apart. The campaign similarly presents Jenner as immersed in the ocean alongside a horse. The wish for a harmonious relationship between humans, animals, and nature is poignantly made clear.
Imagery included with the campaign features the new Appaloosa bag, also shot in front of the Pacific Ocean. It’s a piece inspired by Lucky Spot, Lina McCartney’s stallion. It’s a symbolic and personal connection to equestrianism that lives within the stories of the Winter 2026 collection and Wild Horses . The campaign continues a partnership with My Little Pony, including exclusive charms first seen on the Winter 2026 runway.
Through this campaign, the brand draws attention to the vulnerable nature of America’s wild horses. A donation is being made in this spirit to support equine welfare charities globally. While the aesthetic of horses is inherently beautiful, the message here is to have empathy for animals and a desire to coexist in the natural world. This message is what lies at the very core of Stella McCartney.
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