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Thailand’s arrivals outlook has weakened, but new rooms and flights are still coming. The test is whether resilient luxury demand and new source markets can deliver the returns that investors want.
Thailand’s international arrivals are falling short again, but hotel developers and airlines are still expanding.
The government has cut its 2026 arrivals forecast to 33 million from 36.7 million. Its 2027 target is “at least 33 million,” which carries this year’s reduced ambition into next year. The reduced targets raise questions about the demand assumptions behind new rooms and seats. The exposure is uneven, though: Bangkok’s luxury hotels are outperforming, while Phuket faces a wave of openings.
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Tags: asia , asia monthly , thailand , tourism