Dubai Basketball has welcomed Red Bull as the team’s Official Energy Drink Partner for the 2026/27 season. Bringing together two brands built on energy and ambition, the partnership aims to fuel Dubai Basketball’s journey while creating new experiences for fans and the wider basketball community across the city.
Dubai Basketball stars Dzanan Musa and Justin Anderson unveiled the partnership 303m above Dubai’s coastline on the helipad of Mandarin Oriental Downtown Hotel, Dubai, at Al Wasl Tower.
The pair pulled off one of the world’s highest-altitude basketball dunks, with Musa delivering an alley-oop pass for Anderson to finish against the backdrop of Dubai’s skyline.
The moment was captured through aerial footage transitioning from sunset to nightfall, culminating in a display of 600 illuminated drones forming the Red Bull and Dubai Basketball logos above the city.
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Bringing Red Bull’s signature “Giving Wings” philosophy to life, the reveal intended to celebrate the partners’ shared commitment to pushing boundaries, supporting sporting ambition and making extraordinary moments possible.
The partnership also aims to extend beyond the court, with a programme of activations designed to bring fans closer to the team while supporting the continued growth of basketball in Dubai.
As part of the collaboration, Red Bull will support Dubai Basketball’s ambition to bring the city closer to the sport through creating dedicted spaces for the local community to play and connect with basketball.
The partnership will also see Red Bull and Dubai Basketball collaborate on a series of digital and fan-led initiatives throughout the season, giving fans the opportunity to play an active role through interactive voting and content across both brands’ platforms.
Dejan Kamenjašević , President, Dubai Basketball, spoke about the partnership saying, “Red Bull and Dubai Basketball share a belief in pushing boundaries and creating experiences that people remember.”
He added, “this partnership gives us the opportunity to bring that energy directly to our fans and the wider community, creating new ways for people to experience basketball and be part of what we are building in Dubai.”
The partnership comes as Dubai Basketball enters its third season, continuing its journey as the first and only sports franchise representing Dubai and the UAE on the international stage.
With a growing fanbase and a schedule spanning the EuroLeague and ABA League, the team continues to build a new basketball culture in the city.
Through the partnership, Red Bull will also have a visible presence around Dubai Basketball’s matchday and training environments, while collaborating with the team on content and communications throughout the season.
The partnership reflects a shared ambition to fuel the next generation of basketball in Dubai – from the arena to the community.