LinkedIn X Facebook Email Gift Decision Intelligence Photo Credit: Expedia Group CEO Ariane Gorin, speaking at Skift Global Forum 2026 via remote video. Skift
Will Expedia's advertising on Meta's Muse and Google AI Overviews be the new Google Search? Ariane Gorin is hopeful, citing Expedia proven track record in these sorts of deals. On the other hand, in years' past Expedia officials complained about the high cost of Google marketing.
How will big AI platforms perform as customer acquisition channels for Expedia Group and other online travel agencies, and what will they cost?
"The economics of the partnerships are being worked out," Expedia Group CEO Ariane Gorin said Wednesday about Meta's Muse and Google's AI Overviews. "You know, we have a track record of being able to work with big advertising platforms or tech platforms to use them as channels to acquire customers at attractive economics, and that's what I think we'll see."
Gorin said on Expedia’s third-quarter earnings
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Tags: advertising , artificial intelligence , earnings , expedia , google , meta , online travel newsletter , travel tech , travel technology