Photo Credit: Businessman Ari Emanuel. Skift
The companies that originate trips do not need to call themselves travel companies to capture travel's economics, and Ari Emanuel is demonstrating it across three of them.
LinkedIn X Facebook Email Gift How resilient is the live-tourism bet if consumer spending on experiences softens in a downturn? What antitrust or regulatory risks does this stack face, given the Live Nation precedent cited in the article? How should hotels, airlines, and OTAs respond to a player that controls demand origination rather than just fulfillment? Select a question above or ask something else
The most consequential new travel company of this decade is being assembled by a Hollywood super agent, and the travel industry has barely been paying attention. The World Cup final in New Jersey on Sunday closes a six-week tournament of 104 matches across 16 cities, carrying the highest-grossing World Cup hospitality program ever assembled, run by a company controlled by Ari Emanuel.
Live tourism is our term at Skift for travel organized around scheduled events: sports, music, theater, art fairs, conventions. It has always existed. The distinction that matters is between servicing travel demand and originating it.
Hotels, airlines, and online travel agencies do the first: they sell the room and the seat once someone has decided to go. Emanuel's companies increasingly do the second: they own the events people decide to go to, the platforms where the deciding happens, and the operation that converts the decision into a packaged trip. Over the past nine months, t
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Tags: entertainment , investment , investors , live tourism
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