Weekly in-app purchase revenue reaches record high from July 6 to July 12
Image credit: Niantic/Scopely News by Sophie McEvoy Staff Writer Published on July 30, 2026 Follow Niantic Pokémon Go generated over $48.5 million in in-app purchase revenue during its 10th anniversary week, according to AppMagic data.
This increase occurred during the Road to Legends event, held from July 6 to July 12.
The event featured rotating raids of legendary Pokémon, Ultra Beasts, and Mega-Evolved Pokémon, alongside signature move unlocks and special backgrounds on the run up to Pokémon Go Fest: Global.
As a result, in-app purchase revenue was 5.9 times higher than the previous week and set a new all-time weekly record for the game.
During the same week, Pokémon Go ranked fourth among the world's highest-grossing apps.
In the past 30 days, the game generated $98.1 million in revenue and received just over four million downloads.
The US accounted for 37% of revenue, followed by Japan at 27%. India contributed 22% of downloads, with the US at 14%.
For July, Pokémon Go ranked as the seventh highest-grossing app globally, ahead of Roblox.
"The 10th anniversary week was a huge draw for several reasons," Matthew Reyonlds, editor of dedicated Pokémon Go publication One More Catch, tells GamesIndustry.biz .
"The 'Road of Legends' event saw just about every legendary Pokémon return to raids, while the optional £20/$20 battle pass offered a Gold Bottle Cap, a rare and powerful item which allowed players to fully max out a Pokémon's stats.
"The week was then capped off by the annual Pokémon Go Fest: Global event and the full debut of Mega Mewtwo, one of the most anticipated Pokémon in the game."
Reynolds added: "Even if monetisation has increased since the Scopely acquisition , Pokémon Go has done well to keep the core loop accessible for free players, while adding two or three major features a year since its debut.
Since its 2016 launch, Pokémon Go has been downloaded over 700 million times and has generated more than $6.4 billion in revenue, according to Appmagic estimates.
Following Scopely's acquisition of Niantic, GamesIndustry.biz spoke to Scopely's president of games Ed Wu and head of M&A operations Heather Tacskovics about the game's future – which does not involve a sequel .
"I think that doing a sequel within a franchise is pretty clearly not the correct thing to do," said Wu, who was previously SVP of Pokémon Go at Niantic.
"There's such a big community because of the way that our games can be a part of folks' lives wherever they go, however they explore the world. Creating a sequel that divides the community doesn't make as much sense.
"If and when we do something new, it will really have to be from a different angle, but still with this notion of inspiring people to explore the world together."