SUBSCRIPTION ONLY Retail News Amazon’s Ad Revenue Hits $76B Over the Past 12 Months The ad business saw strong initial results from Sponsored AI Prompts Amazon CEO Andy Jassy Getty Images/Canva By Lauren Johnson --> The numbers $76 billion: Amazon’s 12-month advertising revenue.
$20 billion: The company’s Q2 ad revenue, up 26% year-over-year.
$200.6 billion: Second quarter net sales, up 20% year-over-year.
$42.2 billion: AWS revenue, a 37% year-over-year increase.
36 million: Viewership for Amazon Prime’s show Off Campus within the first 12 days of its premiere.
30: The number of new NBA advertisers during Prime Video’s first year of streaming rights.
While Amazon has aggressively expanded its ad business across both streaming and adtech, its core search ad format, Sponsored Products, remains its largest ad offering and “a key driver of growth,” CEO Andy Jassy told investors during the earnings call.
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Lauren Johnson is Adweek's deputy editor of commerce, where she runs Adweek's retail and influencer marketing coverage. Before joining Adweek in 2024, she was an advertising reporter at Business Insider for six years and previously covered technology for Adweek.
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