Photo Credit: Expedia Group CEO Ariane Gorin. Expedia Group
Expedia Group's B2B offering has been predominantly hotels. The online travel agency, which was founded more than 25 years ago, only recently began offering flights to B2B partners. Its strategy is to expand B2B into many more verticals.
LinkedIn X Facebook Email Gift How will the CarTrawler acquisition specifically affect Expedia's B2B margins and integration costs? What advantages does Expedia's standalone B2B P&L structure give it over Booking's consolidated approach? How quickly can Expedia convert its 75,000 hotel-centric partners into multi-product 'one-stop shop' customers? Select a question above or ask something else
There were several questions for Expedia Group officials during its second quarter earnings call Wednesday about competition in the B2B space, where it is the leading player, as Booking Holdings gears up to consolidate its fragmented, 3-brand offering.
What's clear from Expedia's second quarter announcement, which saw its B2B unit's revenue jump 23% year-over-year, is that it is continuing to invest to transition the product from predominantly a hotel offering to one that includes experiences, ground transport, flights, and trip protection.
The goal, according to CEO Ariane Gorin, is to turn the company's B2B offering into a "one-stop shop" for travel. The unit still predominantly provides hotels to its 75,000 partners — and that's an under-appreciated fact.
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Tags: agoda , b2b , booking holdings , booking.com , cartrawler , earnings , expedia , m&a , mergers and acquisitions , online travel newsletter , priceline , tiqets
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