Photo Credit: A sign for Spirit Airlines at New York's LaGuardia airport. Adobe Stock / kenishirotie
Google plans to use troves of Spirit’s business data and software code to improve its own AI models and products.
LinkedIn X Facebook Email Gift Could this set a precedent for how other distressed airlines monetize their operational data assets? What are the privacy and competitive implications of a tech giant acquiring an airline's revenue management data? How might Google use airline pricing and booking-curve data to train its AI models or improve its travel products? Select a question above or ask something else
Google won a bankruptcy auction for Spirit Airlines' business data and software code for $10 million, according to an August 14 court filing. The assets include data from Spirit's finance and accounting, operations, and revenue management systems.
Also included: roughly 3.4 million payroll records, 100 million emails, 80,000 email accounts, and employee data dating back to 1986. Google will also gain access to Spirit's pricing models, booking curves, flight behavior data, inflight purchase and Wi-Fi sales records, refund histories, and travel package information.
Jet Stream keeps you ahead of the fast-moving world of global airlines.
By submitting this form, you agree to receive email communication from Skift.
See more essential travel news in your search results.
Tags: artificial intelligence , google , jet stream , spirit airlines , very online
LinkedIn X Facebook Email Gift First read is on us . Subscribe today to keep up with the latest travel industry news.
Subscribe now for complete access to Skift.com’s trusted coverage of the travel industry.
Enter your email for a complimentary article + exclusive offers.