Mercedes-Benz Cars Middle East has appointed Vera Wessolek as Director of Marketing, Distribution Network and Online-to-Offline for Mercedes-Benz Cars Middle East and the global Mercedes-Benz General Distributor network .
The appointment comes as Mercedes-Benz marks 140 Years of Innovation and prepares for its most intensive period of product launches across 2026 and 2027.
Wessolek brings nearly a decade of experience at Mercedes-Benz AG, spanning digital transformation, customer experience, retail development, marketing and future mobility.
Most recently, as Head of Customer Services Digital Transformation for Region Overseas, she led the successful launch of ATC digital stores across 18 markets, including Australia, South Korea, Germany and Austria, and contributed to positive results with a year-on-year increase for Digital Extras.
She also spearheaded cultural and digital transformation initiatives across 18 countries, guiding a network of transformation ambassadors to accelerate change across international markets.
Commenting on the appointment, Michael Stroband , President and CEO of Mercedes-Benz Cars Middle East and Global Head of Mercedes-Benz General Distributors , said, “Vera Wessolek has significantly contributed to the success of Mercedes-Benz through her work across marketing, digital transformation, customer services and international retail. Thanks to her extensive international experience in Europe, Asia and North America, she is an exceptionally experienced leader with a highly strategic vision, customer-centric mindset, and ability to drive meaningful transformation. With her passion for innovation and execution strength, she is the ideal candidate to lead Marketing, Distribution Network and Online-to-Offline across more than 100 markets”
In her new role, Wessolek will bring together Marketing, Distribution Network Development and the Online-to-Offline customer journey across the Mercedes-Benz General Distributor network.
She will focus on creating seamless, data-driven and emotionally engaging customer experiences while strengthening collaboration, localization and best-practice sharing across more than 100 markets spanning the Middle East, Africa, Central and Eastern Europe, Latin America and Southeast Asia.
Sharing her thoughts on the new role, Wessolek said, “The General Distributor network is one of Mercedes-Benz’s greatest strengths, a diverse, far-reaching community of markets that is united by a shared ambition to deliver the best of the brand to customers wherever they are.”
She added, “What excites me most about this role is the opportunity to bring marketing, retail and the online-to-offline journey into closer alignment, so that the way a customer discovers, experiences and connects with Mercedes-Benz feels as seamless and compelling as the product itself. At its best, that is what the Mercedes-Benz experience should feel like: a genuine Welcome Home, no matter the market. I look forward to working alongside our General Distributor partners to build on the strong foundations that have been established here, and to translate Mercedes-Benz’s product and innovation story into customer experiences that are both globally consistent and genuinely locally relevant.”
Prior to this, Vera Wessolek served as Executive Assistant to the Head of Region Overseas Mercedes-Benz Cars and was selected for Mercedes-Benz’s INspire programme, one of the company’s f…