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The New Long-Haul Routes Testing How Far Demand Really Stretches

The New Long-Haul Routes Testing How Far Demand Really Stretches

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The New Long-Haul Routes Testing How Far Demand Really Stretches

Photo Credit: A United Airlines Boeing 787 Dreamliner at Chicago O'Hare International Airport. Vincenzo Pace

From Sapporo to Riyadh, airlines are getting bolder with their long-haul route bets and using efficient widebody jets to test markets that may once have seemed too niche.

LinkedIn X Facebook Email Gift What makes Sapporo attractive enough to support two North American carriers simultaneously? Why did Virgin Atlantic exit the London-Riyadh route, and can Delta's Riyadh Air partnership change the economics? How is the Middle East conflict reshaping hub-routing decisions for European and Gulf carriers? Select a question above or ask something else

A roll call of new routes landing before the end of the year gives us clues about where airlines see growing demand.

Air Canada and United are sending widebodies to a northern Japanese city, two European carriers are joining Turkish Airlines' one-stop Melbourne playbook, and Delta is opening the first U.S. nonstop to Saudi Arabia into a market its own transatlantic partner already tried and left.

By the time a new route moves from the drawing board onto the departure board, it’s already the culmination of months of market research and analysis. None of it comes cheap, and not all of it will work.

Here is a selection of the quirkier new city pairings launching before the end of the year:

United and Air Canada are both adding three-times-weekly nonstop service to Sapporo, Japan. United’s service starts from San Francisco on December 11 and Air Canada from Vancouver on December 17. Both of these seasonal links w

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Tags: air canada , airlines , iran war , jet stream , qantas , Riyadh Air , trump effect , united airlines , virgin atlantic

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