Photo Credit: Fred Dixon, President & CEO of Brand USA at Skift Transatlantic Summit in October 2025 in New York City. Skift
The announcement follows Skift’s reporting that Dixon had been in advance talks for a return to NYC Tourism.
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Fred Dixon is leaving the nation’s destination marketing organization to rejoin NYC Tourism + Conventions as CEO and president.
Brand USA and NYC Tourism confirmed the move Wednesday afternoon, following reporting from Skift on Tuesday that Dixon was in advanced talks for the role. Dixon’s departure is effective November 13, and he will join NYC Tourism on December 1. Brand USA said a search for his successor is “already in development.”
“We thank Fred for his extraordinary leadership over the past two-plus years and the significant momentum Brand USA has achieved during his tenure. We congratulate him on his return to NYC Tourism + Conventions and wish him continued success,”
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Tags: brand usa , fred dixon , nyc tourism + conventions
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