How does an agency build experiences for brands that last more than a few moments, ones that leave a lasting impression and become something that people remember?
Adam Griffiths , Founder & Managing Director at Enigma, shares some examples of work done by the agency over the past year, which span immersive fan experiences, sporting events, automotive launches and track experiences, all built for people to remember.
We launched the final season of Stranger Things with a two-night immersive fan experience deep in the Saudi desert. The space transformed into a full Hawkins rebuild. Fans moved through iconic environments from season one to the final chapter, ending in a live, projection-led ride.
A week long race village experience delivered for the Ooredoo Doha Marathon 2026. Featuring retail takeover, consumer-led activations, experiences and a week long curated programme dedicated to everything ‘Run Your Wayʼ.
The first global customer preview experience for the BentleyFlying Spur in Saudi Arabia, bringing guests together for an exclusive evening of storytelling, premium hospitality and a refined vehicle reveal that reflected the craftsmanship and prestige of the Bentley brand.
BMW | M TRACK EXPERIENCE INABU DHABI & JEDDAH
The experience brought Gen M to life through track driving, M parades, simulators and heritage displays. Beyond the track, it brought the M community together through shared experiences that celebrated the spirit, performance and passion behind the brand.
Since 2023, we’ve carved our place across the Middle East by moving fast, challenging briefs and delivering under pressure. We design and deliver experiences across launches, activations and large-scale live events.
Somewhere along the way, we started measuring what people posted instead of how the experience made them feel. The best experiences aren’t the most shared. They’re the most remembered.