SUBSCRIPTION ONLY Retail News Gap's Bet on Hailey Bieber and Other Culture-Driven Ads Pay Off, Even as Parent Company's Sales Drop Net sales grew 9% at Gap while Old Navy's fell 4% The Hailey Jean is modeled on Bieber's favorite vintage Gap jeans Gap By Lauren Johnson --> The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket.
• $3.7 billion : Gap Inc.’s net sales during the second quarter, representing a 2% year-over-year decline. There was a 3% decrease in store sales and 1% decrease in ecommerce sales.
• $1.3 billion: Operating expenses, making up 34.3% of net sales.
• $844 million: Net sales at Gap, up 9% year-over-year.
• $264 million: Net sales at Athleta, down 12% year-over-year.
Gap Inc.’s second-quarter earnings show a mixed bag of results across its four brands: Gap, Old Navy, Banana Republic, and Athleta.
Gap is the standout star, increasing net sales by 9% and comparable sales by 10% year-over-year during the second quarter.
Lauren Johnson is Adweek's deputy editor of commerce, where she runs Adweek's retail and influencer marketing coverage. Before joining Adweek in 2024, she was an advertising reporter at Business Insider for six years and previously covered technology for Adweek.
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