SUBSCRIPTION ONLY Influencers & Creators Jaylen Brown—And His Sneaker Brand, 741—Enter a New Era The NBA Finals MVP, newly a Philadelphia 76er, hopes to defy the odds in standing up a sustainable athletic apparel company Jaylen Brown is on the cusp of a new era. David Yurman By Mark Stenberg --> This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here .
After a decade with the Boston Celtics, Jaylen Brown’s career suddenly looks very different.
The five-time NBA All-Star was abruptly traded to the Philadelphia 76ers in July, an unceremonious send-off for a player who had helped deliver the franchise a championship in 2024 and earned a Finals MVP distinction in the process.
As Brown attempted to adjust to his new surroundings, the transition was made more surreal by the addition of LeBron James, a superstar in the twilight of his career who joined the team following a summer of speculatory frenzy.
Mark Stenberg is ADWEEK's senior media reporter.
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