Bad Bunny won his first Primetime Emmy on Saturday (Sept. 5) – night one of the Creative Arts Emmys , which were held at the Peacock Theater at L.A. Live in Los Angeles. The Puerto Rican superstar won outstanding variety special (live) for The Apple Music Super Bowl LX Halftime Show Starring Bad Bunny (NBC). He won as both the lead performer and a producer.
It’s just the second Super Bowl Halftime Show to win the top program Emmy. The Pepsi Super Bowl LVI Halftime Show Starring Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, Kendrick Lamar, 50 Cent won four years ago. Shawn Carter ( Jay-Z ), Desiree Perez and Jesse Collins won as executive producers of both shows. Dave Meyers won as co-executive producer of both shows.
The other nominees in the category this year were 83rd Annual Golden Globes (CBS), 68th Annual Grammy Awards (CBS), The Oscars (ABC) and 78th Annual Tony Awards (CBS).
The award comes seven months after Bunny became the first artist to win album of the year at the Grammy Awards for a Spanish-language album. He won for DeBÍ TiRAR MáS FOToS .
The Apple Music Super Bowl LX Halftime Show Starring Bad Bunny won seven awards, easily becoming the most-awarded Super Bowl halftime show in Emmy history, surpassing the aforementioned 2022 hip-hop show, which won three. It is also the first Spanish-language program to win outstanding variety special (live).
It was also the most-awarded program on night one of the Creative Arts Emmys. See the full list of all programs that won multiple awards below.
Bunny’s Halftime Show also won outstanding music direction; outstanding directing for a variety special; outstanding sound mixing for a variety series or special; outstanding choreography for variety or reality programming; outstanding lighting design/lighting direction for a special; and outstanding technical direction and camerawork for a special.
A second program starring Bunny won a Primetime Emmy: The Season 51 opener of Saturday Night Live that he hosted won outstanding makeup for a variety, nonfiction or reality program.
Another pop megastar, Taylor Swift , was nominated for outstanding variety special (pre-recorded) for Taylor Swift | The Eras Tour | The Final Show (Disney+), but lost to another Disney + program, The Muppet Show . The show, which paid tribute to the beloved series, also featured top talent, including Sabrina Carpenter (who won her first Primetime Emmy as an executive producer and performer on the special), Maya Rudolph and Seth Rogen . The other nominees in the category were Dave Chappelle: The Unstoppable… (Netflix), Nikki Glaser: Good Girl (Hulu) and Wicked: One Wonderful Night (NBC).
For the record, Swift is already a Primetime Emmy winner. She won a non-competitive “juried award” in 2015 – outstanding creative achievement in interactive media – original interactive program for AMEX Unstaged: Taylor Swift Experience . She has also won 14 Grammys and is widely seen as the front-runner to win the Oscar on March 14 for “I Knew It, I Knew You” from Toy Story 5 .
The Late Show With Stephen Colbert won five awards, two for episodes that featured rock royalty by name in the episode descriptions. The series, which concluded an 11-year run in May, won outstanding picture editing for variety programming (segment) for an episode that featured Paul McCartney and Elvis Costello and outstanding lighting design/lighting direction for a series for…