Photo Caption: A screenshot of a Google hotel search based in Spain.
Google’s new user interface is meant to help the company avoid fines from EU regulators.
LinkedIn X Facebook Email Gift How will the restricted supplier unit affect direct booking volumes for individual hotels and airlines in Europe? What impact will applying these rules to AI Overview and AI Mode have on how travelers discover and book trips? Could these EU-driven changes eventually be forced onto the U.S. or other markets through similar regulation? Select a question above or ask something else
Google updated its hotel and flight search results in Europe this week, the latest in a series of changes following a European Union antitrust enforcement decision.
Google’s revamped search results page includes two distinct units for searches on flights, hotels, or restaurants from Europeans: an “aggregator unit” that shows a stack of third parties like online travel agencies, and a “supplier unit” with listings from direct providers like individual hotels and airlines.
A search for Madrid hotels from Spain shows how the new user interface appears to users within the EU.
Google’s “aggregator unit” features a stack of third parties like Booking.com and Agoda, with the top-ranked provider’s results expanded by default. Clicking leads
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Tags: european union , google , wanderlust
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