Photo Credit: Rendering of an entrance to a Dolce Nova property. Wyndham Hotels & Resorts
Wyndham knows how to scale budget brands across thousands of properties. Dolce Nova requires a different instinct — one built on restraint, design, and a guest it hasn’t historically chased.
LinkedIn X Facebook Email Gift How significant is the FeePAR premium from moving up the chain scale to Wyndham's overall revenue strategy? How does Dolce Nova's flexible, low-standards franchise model affect brand consistency and guest expectations across markets? What makes the CIS and India especially attractive for an upper-upscale boutique brand right now? Select a question above or ask something else
Wyndham Hotels & Resorts on Monday launched Dolce Nova, a boutique upper-upscale extension of its meetings and events-focused Dolce Hotels & Resorts brand.
It is the first brand concept to originate from Wyndham’s EMEA team — notable for a company that has acquired 20 of its 25 brands, according to Dimitris Manikis, the company’s president for Europe, the Middle East, Eurasia, and Africa.
“Why would we spend a lot of money to buy something when we actually can create an extension of the Dolce brand and introduce it to a new consumer base?” Manikis told Skift at the Annual Hospitality Conference in Manchester, where the company announced the launch.
Dolce Hotels & Resorts, acquired in 2015, has a typical footprint of 200 to 400 rooms and is primarily known for conferences and corporate events. Dolce Nova targets so
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Tags: boutique hotels , Early Check-In , EMEA hotels , hotel brands , hotel development , hotels , lifestyle , wyndham
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