Royal Air Maroc , Morocco’s national carrier and one of Africa’s leading airlines, has appointed Merkle MENA , a dentsu company and a leading customer experience management agency, as its SEO, content, and generative engine optimisation (GEO) partner.
The appointment marks a significant step in Royal Air Maroc’s commitment to strengthening its digital visibility and connecting with travellers across the Middle East, Africa and beyond.
The partnership, awarded following a competitive pitch process, will see Merkle MENA develop and execute an integrated organic search and content strategy designed to grow Royal Air Maroc’s presence across both traditional search engines and AI-powered discovery platforms.
Saida Najioullah , VP, E-commerce, Royal Air Maroc , said, “Our ambition is to be the airline of choice for travellers connecting Africa with the world. Achieving that means being present and compelling wherever our customers are searching — whether that’s on Google, or increasingly, in AI-powered tools. Merkle MENA demonstrated a clear understanding of this landscape and a bold vision for how we can lead it.”
As generative AI continues to reshape how travellers research and book flights, Merkle MENA will ensure Royal Air Maroc is optimally positioned within this rapidly evolving search landscape.
The scope of work spans technical SEO, content strategy and production, and GEO, which is now at the forefront of brand discovery through LLMs.
Together, these disciplines will help Royal Air Maroc capture high-intent audiences at every stage of the travel journey, from early inspiration through to booking.
Andreas Skopal , CEO, Merkle MENA , said, “We’re excited to partner with Royal Air Maroc on a brief that sits right at the forefront of where search is heading. SEO and content remain foundational, but GEO is quickly becoming the next frontier for brands that want to stay visible as AI changes how people find and choose travel. We’re looking forward to building a strategy that works across all of these dimensions.”