Since her nuptials earlier this summer, Ali O'Neill’s offering has expanded. “I was thinking about how I like to dress during the summer,” she said. “I really wanted it to have a sense of nostalgia like always and make it feel super classic Americana.”
The brand has been working to create a complete wardrobe so that the Markarian girl doesn’t have to shop anywhere else. While the strongest pieces have always been the outerwear, their matching sets are an increasingly strong category. A cotton striped set almost had the look and feel of pajamas, but could be envisioned on any young and cool West Village girl going out to dinner or drinks. The peplum top was back for any millennial reminiscing over the early 2010s, but in very Markarian sophisticated prints. It also looked to be very forgiving for those who don’t want to wear an ultra skin-tight top on a summer night out filled with glasses of wine.
But O’Neill always needs to show a dress or two. A bubblegum pink taffeta gown acted as the perfectly sweet look for a summer wedding, and any of the wildflower printed breezy dresses could work perfectly for welcome cocktails the night before.