Home Banking Revolut’s CEO Says US Banks Are ‘Out of Step’ With Global Consumers
Author: Rocco Pendola | Photos: Courtesy of Revolut
Revolut US CEO Cetin Duransoy reveals plans to target globally minded and "underbanked" Americans as it builds toward becoming a primary bank.
After receiving conditional approval from the U.S. Office of the Comptroller of the Currency for a national bank charter, Revolut Technologies Inc. appears ready to launch a full-scale challenge to traditional banks and fintechs in the United States.
After relatively quick growth in France, Spain, and Italy, Revolut aims to bring its superapp model to the U.S., where it doesn’t exist in quite the same form.
Revolut’s U.S. CEO, Cetin Duransoy, who has held senior roles at Raisin, Fundbox, Visa, and Capital One, spoke with Global Finance about Revolut’s plans for the American market.
Global Finance: In the US, banks, fintechs, brokerages, travel products and payment apps are mostly separate. Does that surprise you? Do you see a genuine hole in the U.S. market for a company that combines all those relationships in one place?
Duransoy: It’s not surprising, given how complex these products are and how crowded and fragmented the U.S. market is. Layer on the regulatory process, and combining all these product suites—banking, brokerage, FX, crypto, travel, and more—into a single company or app becomes genuinely difficult and, for most companies, not worth the effort.
We believe you need a genuinely differentiated product to succeed in this market, and we have identified an opportunity here. By bringing all these products into one platform, we can remove the friction customers typically experience when cobbling together services from multiple providers.
GF: People often say, “The U.S. banking market is different.” Different how, exactly? And how might those differences affect Revolut?
Duransoy: The US’s fragmented, charter-based regulation can be more cumbersome than the EU’s passporting model, and U.S. customers tend to rely more on credit than their European counterparts. But the U.S. provides certain advantages, including the U.S. card network and interchange system, which subsidize rewards; FDIC insurance; and consumer-protection laws, which create a trust threshold.
Our broad product offering, 80-million-user global network, and strong global brand allow U.S. to cater to the distinct challenges of the U.S. market and understand the challenges of U.S. distribution costs. By obtaining a national bank charter, we will be on par with traditional banks, with direct Fedwire/ACH access and lending capability.
GF: When Revolut enters the U.S. market more aggressively, should Americans expect something close to the European Revolut experience—or will the U.S. product necessarily look much more like a traditional American bank competing on deposits, credit cards and lending?
Duransoy: We are always focused on product-market fit for our customers, and the U.S. will be no different. We’ve publicly shared that we will bring the best of what Revolut offers and provide the products U.S. customers want most, including checking accounts, credit cards, installment loans, FX, and stablecoins. We’ll continue innovating to deliver a distinct, more productive experience for U.S. customers.
GF: One of the things that makes Revolut unusual in Europe is that it sits at the intersection of finance, travel and lifestyle. Is that model central to how you think about the US, or is Ame…