Motivate Media Group and Motivate Val Morgan, the official representatives of the Cannes Lions International Festival of Creativity in the UAE, have completed their 2026 victory tour, presenting the country’s winning agencies with their trophies.
Campaigns entries from the UAE claimed 15 wins.
Campaign submissions from Saudi Arabia claimed three wins.
And a campaign entry from South Africa – with active partnership with UAE teams – won two awards.
Bronze Lion – Glass: Lion for Change Puck / Arla Foods FP7 McCANN MENAT UAE The Birdwatcher Silver Lion – Digital Craft
Bronze Lion – Design Spoor FP7 McCANN MENAT UAE Spots for Shops Silver Lion – Media
Bronze Lion – Media Parkin FP7 McCANN MENAT UAE Missing Letters of Worth / Sit Al Bait Bronze Lion – PR L’Oréal Paris FP7 McCANN MENAT UAE Let It Fly Silver Lion – Outdoor
Bronze Lion – Direct Saudia Airlines Publicis KSA, Jeddah , and
Saatchi & Saatchi Middle East Saudi Arabia The Unburied Casket Silver Lion – Glass: Lion for Change
Bronze Lion – PR Women for Change Edelman South Africa , and
Edelman Middle East South Africa The Ring: The Legacy Continues Silver Lion – Film Craft The Ring BigTime Creative Shop Saudi Arabia Laws Under Attack Bronze Lion – Media International Committee of the Red Cross TBWA\RAAD UAE Om Badr Bronze Lion – Social & Creator KFC TBWA\RAAD UAE Untaught History Edition Bronze Lion – Media Annahar IMPACT BBDO UAE The Coolest Ihram Bronze Lion – PR Saudia Airlines Landor, Dubai UAE Is that a Pinntorp? / Affordable Masterpieces Bronze Lion – Print & Publishing IKEA AlSulaiman Memac Ogilvy UAE Handing over trophies to winning submissions from the UAE Between 20 August and 24 September, Motivate Media Group and Motivate Val Morgan visited the five Dubai agencies that put forward winning entries from the UAE, including Memac Ogilvy Dubai, FP7 McCann, Impact BBDO Dubai, TBWA\RAAD and Landor Dubai.
The tour began on 20 August at Memac Ogilvy Dubai, where Chief Creative Officer Gautam Wadher and the team received the agency’s Bronze Lion in Print & Publishing for IKEA AlSulaiman’s Is That A Pinntorp?
The second stop, on 3 September, was FP7 McCann, the UAE’s most awarded agency at this year’s festival with 10 Lions. For this visit, the Motivate Val Morgan team was joined by Ian Fairservice, Chairman and CEO,
Motivate Media Group and Motivate Val Morgan, and David Fairservice, General Manager – Executive Office, Motivate Media Group. Ghassan Harfouche, Group CEO, MCN, welcomed Ian Fairservice, who addressed the team on the agency’s continued success at the festival before presenting the Lions.
They were received by CEO Tarek Miknas, alongside Managing Director Tarek Ali Ahmad, Regional Chief Creative Officer Federico Fanti, Executive Creative Director Nayaab Rais and the wider team.
The visit also celebrated the agency’s MENA Network of the Year title, which FP7 McCann received at the festival in June.
FP7 McCann’s wins included four Lions for Puck’s Recipe for Change: Silver and Bronze in Media, Bronze in Creative Strategy and Bronze in Glass: The Lion for Change. Spoor’s The Birdwatcher won three, with Silver and Bronze in Digital Craft and Bronze in Design. Parkin’s Spots for Shops took Silver and Bronze in Media, while L’Oréal Paris’s Missing Letters of Worth won Bronze in PR.
On 7 September, the tour stopped at Impact BBDO Dubai, where CEO Ghassan Kassabji, Managing Director Jad…