LinkedIn X Facebook Email Gift Decision Intelligence Photo Credit: Carolina Beteta will serve as interim CEO after Fred Dixon's departure. Brand USA
The appointment comes as Brand USA President and CEO Fred Dixon prepares to rejoin NYC Tourism + Conventions.
Brand USA has named former Visit California chief Caroline Beteta as interim president and CEO, effective November 9. Her return to the nation’s destination marketing organization follows nearly three decades leading Visit California as CEO. She announced her retirement in January.
Brand USA President and CEO Fred Dixon is set to depart in November after more than two years in the role. His departure was first reported by Skift in late August.
Beteta’s return marks the latest destination marketing organization leadership shakeup in recent months:
Subscribe now for complete access to Skift.com’s trusted coverage of the travel industry.
Enter your email for a complimentary article + exclusive offers.
Wanderlust follows the latest stories in tourism and experiences from across the globe.
By submitting this form, you agree to receive email communication from Skift.
See more essential travel news in your search results.
Tags: brand usa , caroline beteta , destination marketing organization , fred dixon , wanderlust