Photo: Arianna Angelini Save Story Save this story Save Story Save this story When I first applied to be a beauty writer, I never thought part of my remit would be to scope out the best Prime Day beauty deals—but a week after I joined the team, my editors told me to do just so. As anyone on the Shopping team can attest, you have to come to appreciate the endless scroll that’s part and parcel of writing about Amazon’s biggest sale of the year (or should I say sales , since it happens biannually).
It’s not for everyone, and that’s where our Vogue team comes in—we’ve done the editing for you, to limit your screen time, and ensure that no Prime Day purchases give you buyer’s remorse. Whether you’re zeroing on makeup and hair-care essentials or contemplating a buzzy new device in earnest, today is the first of two days (that’s October 6-7 to be specific) to fast track to beauty savings.
And why stop at committing to a single open tab? There’s plenty of Prime Day editors’ picks across the other categories, and clothing deals for a bit of retail voyeurism. Happy shopping!
Sometimes you want to idly browse the deals while that magnesium mocktail kicks in, other times, you know exactly what you’re looking for. To help you quickly find a specific item, we’ve broken our guide into categories below.
Prime Day sales bring the estheticians’ experience straight to your doorstep, making top-tier skin-care products available at unbeatable prices. Whether you’re after a burst of hydration from a lightweight moisturizer, a retinol eye cream to speed up cellular turnover (and yes, Roc’s cream is a Vogue editor favorite ), or a non-stripping face wash, with these deals that are only just getting started, it’s not just about glowing up—it’s about glowing up for less.
Save to wishlist Save to wishlist La Roche-Posay
Save to wishlist Save to wishlist Caudalie
Save to wishlist Save to wishlist Hero Cosmetics
Save to wishlist Save to wishlist Paula's Choice
The best Prime Day hair-care deals make it easier than ever to reach your best lengths—and not just with affordable favorites. Prestige hair-care picks from Vegamour and K18 to Olaplex are featured in the sale. Bond repair is just about everywhere in these days. These reparative products, whether leave-in treatments , hair masks, or shampoos, seal broken hair bonds, leaving lengths smoother and softer with each use. Plus, plenty of scalp serums are available, too (great hair starts at the roots, of course). All this and more below.
Save to wishlist Save to wishlist K18 Biomimetic Hairscience
Save to wishlist Save to wishlist Olaplex
Save to wishlist Save to wishlist Vegamour
Save to wishlist Save to wishlist Kenra Professional
Save to wishlist Save to wishlist Dr. Groot
Save to wishlist Save to wishlist L'Oréal Paris
Save to wishlist Save to wishlist The Ordinary
Some products are true staples in a makeup bag, just like a crisp white shirt or a little black dress in your wardrobe. Think affordable mascaras with formulas that rival pricier counterparts, skin-illuminating tinted moisturizers, and dark circle-erasing concealers. The list of makeup must-haves goes on (and our picks will keep growing each Prime Day!).
Save to wishlist Save to wishlist Maybelline
Save to wishlist Save to wishlist Catrice
Chevron Chevron Save to wishlist Save to wishlist L'Oréal
Save to wishlist Save to wishlist Maybelline
You can transform your bathroom into a mini spa—and the best Prime Day beauty devices can…