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Indians aren’t going to book a trip just because you’ve been selling them the destination. They want to see the value first.
India has become Skyscanner’s largest market by users, with searches from the country rising 22% year over year, outpacing the global growth rate of 17%, Neel Ghose, travel trends and destinations expert at Skyscanner India, told Skift.
Ghose said the bigger change is in what Indian travelers are searching for.
Three years ago, roughly 80% of Skyscanner’s India redirects went toward domestic bookings and just 20% toward international travel. Today, the split is almost even, with 52% domestic and 48% international.
According to Ghose, the shift reflects Skyscanner’s deliberate effort to reach first-time international travelers, as well as a broader change in how Indians are approaching travel.
“There’s more intent to travel, but people want to spend better,” Ghose told journalists in Delhi while discussing Skyscanner’s Travel Trends 2027 report.
Indian travelers remain relatively last-minute compared with many other mar
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Tags: india , india outbound , skyscanner , travel trends