Mango Jam Studios has partnered with The SMC Group to give Middle Eastern brands and agencies access to international music, artists, celebrity talent and entertainment rights.
The collaboration combines Mango Jam’s regional creative and audio production expertise with The SMC Group’s global network across music licensing, talent procurement and entertainment partnerships.
The partnership will provide brands, agencies and production companies with access to international talent and music, as well as image and likeness rights for advertising campaigns. It will also offer support with usage rights, territories, platforms, duration and commercial terms.
Wilbur D’Costa, executive producer at Mango Jam Studios, said clients were increasingly looking for access to music and talent that could help them connect with audiences. He added that combining The SMC Group’s international network with Mango Jam’s regional relationships would give clients a wider range of options while accounting for the cultural and creative considerations of the Middle Eastern market.
The SMC Group, which has operated internationally since 1999, specialises in celebrity procurement, artist partnerships, music licensing, image and likeness rights, and entertainment-led brand campaigns.
Maurice Hamilton, global CEO of The SMC Group, said the partnership would make its international network more accessible to the Middle East, with Mango Jam providing regional market knowledge and The SMC Group offering access to global music, artists, celebrities and entertainment rights.
The companies said the collaboration aims to simplify the process for regional clients seeking international entertainment talent, while helping campaigns reach audiences across geographical boundaries.
Mango Jam’s regional client relationships and creative capabilities, combined with The SMC Group’s international talent and rights network, will also enable campaigns to extend beyond geographical boundaries while remaining grounded in the needs of the Middle Eastern market.