Abu Dhabi Capital Group (ADCG) has signed an agreement to acquire a stake in React Holding, the Abu Dhabi-based integrated media, events and communications group.
The partnership will bring React’s media, events and production capabilities into ADCG’s business ecosystem, supporting existing businesses and creating opportunities for new investments and joint ventures.
The size of the stake and financial terms were not disclosed in the announcement.
Founded in 2006, React Holding comprises specialist companies including React Events, Mediabase, Redpill, Clue Media, Impulse Gulf, Vision X and Horecons. Its businesses span events and exhibitions, media, outdoor advertising, creative production and fabrication, television and content production, audiovisual technology, digital solutions and immersive experiences.
The agreement was signed on October 22 at Fairmont Bab Al Bahr, Abu Dhabi, by Khalifa Al Mazrouei, Group Chief Investment Officer of ADCG and Vice Chairman and Managing Director of Al Ain Club, and Joseph Badr, Chief Executive Officer of React Holding.
Through the partnership, the organisations aim to combine React’s operations, industry expertise and business network with ADCG’s investment capabilities and international reach to support growth in the UAE, regionally and internationally.
Joseph Badr, Chief Executive Officer of React Holding, said: “This partnership marks a significant new chapter for React Holding. Becoming part of Abu Dhabi Capital Group’s wider investment ecosystem positions React Holding for a new phase of growth, backed by the strength, scale and investment capabilities of one of the region’s leading investment groups.”
He added: “With ADCG’s backing, our ambition is to pursue larger investments, develop new ventures and drive meaningful transformation across the media and events sector. This partnership gives React Holding the foundation to scale its operations, expand into new markets and build a stronger presence regionally and internationally.”
Khalifa Al Mazrouei said: “React Holding’s entry into the ADCG ecosystem signifies a significant milestone in diversifying our investment portfolio across the media and events sectors. With a presence firmly rooted in Abu Dhabi for two decades and a diversified group of companies, React brings the scale, market understanding and operational strength that make it a valuable enabler for ADCG.”
Abubaker Al Khoori, Group Chief Executive Officer of ADCG, said: “We are pleased to welcome React Holding into our group. This partnership reflects our commitment to strategic collaborations that support Abu Dhabi’s economic vision, encourage innovation and create sustainable value for both organisations and the wider business community. We look forward to building on React’s strong foundations and supporting its next phase of growth.”
ADCG’s business ecosystem spans more than 25 sectors, over 100 companies and more than 20 countries. Its investments and partnerships include hospitality, technology, education, healthcare, real estate, financial services and private equity.