Mark your calendars: on Friday, November 13, Campaign Middle East’s Breakfast Briefing returns with an event dedicated to the evolving world of out-of-home (OOH) advertising.
The half-day event will take place at 8 a.m. at The Westin Dubai Mina Seyahi, bringing together senior marketers, media agencies, OOH media owners, adtech specialists and creative leaders to explore how the medium is evolving beyond visibility to deliver measurable impact, stronger audience connections and business growth.
Book your early bird ticket now for the Campaign Breakfast Briefing: Out of Home.
What does effective OOH advertising look like in an increasingly data-driven world? How can brands move beyond impressions to measure real business outcomes? Are automation and programmatic buying transforming the way outdoor campaigns are planned and delivered? And how can creativity, technology and audience insights come together to make every placement count?
These are among the questions shaping the next chapter of OOH advertising across the Middle East, as brands and agencies look for smarter ways to connect with audiences across physical and digital environments.
Explore the full agenda for the Campaign Breakfast Briefing: Out of Home
Under the theme ‘Value Beyond Visibility’ , the briefing will examine the opportunities and challenges facing the OOH industry, from credible measurement and attribution to premium placements, infrastructure investment and responsible growth. Discussions will also explore how outdoor advertising can become more integrated into urban environments while delivering greater value for brands and audiences.
Through keynotes and panel discussions, industry leaders will explore how smarter regulation, data-led planning and future-ready infrastructure can support the next phase of OOH growth. Sessions will also examine the importance of quality over clutter, alongside the role of automation and programmatic DOOH in an evolving media landscape.
Alongside an agenda packed with industry insights, the Campaign Breakfast Briefing: Out of Home will offer an opportunity to connect with the people shaping the future of outdoor advertising in the region, all over breakfast and plenty of coffee.