‘What’s Your X?’ asks HYBRDX Dubai’s very own must-try fitness competition for all

Just because people train regularly doesn’t mean they necessarily enter a competition. Several active individuals still believe that competitive hybrid events are meant for people far more experienced than them such as professional athletes. That gap sits at the heart of ‘What’s Your X?’, the campaign introducing HYBRDX, which is XDubai’s UAE-born hybrid fitness competition. Rather than defining participation solely through performance or competition, the creative platform asks prospective participants to identify their own reason for taking part. The campaign strategy builds on the insight that hybrid fitness competitions can feel intimidating or inaccessible to people without previous