The full speaker line-up has been confirmed for the Campaign Breakfast Briefing: Out of Home 2027 , the final Breakfast Briefing of the year. The event takes place on Friday, 13 November 2026, at 8am at The Westin Dubai Mina Seyahi. It will bring together senior marketers, media owners, agencies and industry leaders to discuss the changing role of out-of-home (OOH) advertising in the region.
Tickets to the event are now on sale at discounted early-bird pricing. Get yours now and book your seat in the room to hear from:
The mix of marketers, media owners and agency leaders will explore how out-of-home advertising is evolving beyond traditional visibility to deliver greater value for brands and audiences. From connected cities and programmatic capabilities to premium placements, creativity and measurement, the discussions will examine the opportunities reshaping the medium.
As digital screens, data and new technologies change how audiences experience outdoor advertising, the industry faces growing questions around inventory quality, investment and impact. The challenge is no longer simply securing visibility, but ensuring that OOH placements capture attention, create meaningful brand connections and deliver measurable value.
The agenda for the Campaign Breakfast Briefing: Out of Home 2027 will cover some of the industry’s biggest questions, from the role of outdoor media in connected cities to investment, creativity, premium placements and the growing debate around inventory quality. Through a series of keynotes and panel discussions, the event will examine how the industry can move beyond visibility to deliver stronger brand connections, greater accountability and measurable impact.
Investment, Impact and Innovation: Building a Global OOH Powerhouse
From Inventory to Impact: Is There a Need for Scarcity in OOH?
The event will also offer networking opportunities for senior marketers, agencies, media owners and industry leaders, alongside breakfast and refreshments.