Andrew Tate (left) and Markuss Hussle have both sold courses offering tips on managing women on OnlyFans. Composite: Guardian Design/@hussreels; Tasos Katopodis; allanswart; Vladimiroquai/Getty Images View image in fullscreen Andrew Tate (left) and Markuss Hussle have both sold courses offering tips on managing women on OnlyFans. Composite: Guardian Design/@hussreels; Tasos Katopodis; allanswart; Vladimiroquai/Getty Images Pornography The malignant rise of OnlyFans managers: ‘It’s exploiting. It’s grooming. It’s predatory’ As the pornography platform has exploded in popularity, a side industry has emerged: middlemen who encourage young women into the industry, then take a large cut of their earnings
Amelia Gentleman Thu 18 Jun 2026 06.00 CEST Share Prefer the Guardian on Google M arkuss Hussle wants his online students to understand one thing: he knows how to make money. There is no subtlety involved. He gives an hour-long presentation in one video, sitting next to his silver Lamborghini. In another, he splices his money-making tips with footage of a ski weekend with his friends in Courchevel, in the French Alps, including shots of private jets, helicopters and a girlfriend in a fur coat. He claims the trip cost $100,000 (£75,000). He shows off his watches and his swimming pool and talks about how his mother worked three jobs as a cleaner until he “retired her” and bought her a home by the sea.
If you were not paying close attention to the spreadsheets and presentations interspersed with the motivational lifestyle content, you might guess he was offering guidance on how to trade shares or invest in cryptocurrency. There are a lot of performance graphs and much discussion of account management, optimisation, scaling, working smart and tripling profits.
“It is one of the quickest and easiest ways to make money online,” he promises viewers, adding: “Follow me or you’ll stay broke.” The business model, he says – reclining on a white sofa, by a glass table that incorporates bundles of $100 bills in its design – is “embarrassingly simple”.
Hussle, 27, describes himself as an OnlyFans manager. Others view him as an e-pimp, although he rejects this description as “cringe” . He says he makes his money by taking a 50% cut of the earnings of women who sell videos of themselves performing provocative or explicit content on the website OnlyFans. Hussle, whose real name is Markuss Kohs, runs a digital marketing agency that encourages men to buy clips of the women he manages removing their clothes.
“The lonelier men get, the more money I make. And men have never been lonelier than right now,” he writes in promotional material for his parallel business, which offers online training, advising newcomers to the industry on how they can set up their own OnlyFans management firms. His coaching programme costs $8,000 and, judging by the recorded Q&A sessions, it is targeted at young men, some of whom appear to have recently left school.
“All right, boys,” the videos begin, before he tells his students how they too could buy a $350,000 customised supercar or spend $150,000 on a holiday in Cape Town if they just dedicate themselves to the challenge of pushing women to perform better on camera. “We are potentially like the brains behind the beauty,” he says.
View image in fullscreen Markuss Hussle says he takes 50% of the money made by the women he manages. Composite: Guardian Design/@hussreels Mostly, he avoids talking in clear terms about what the wome…