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Every city thinks it can be the “next esports capital,” and no, London is most definitely not

The Mayor of London, Sadiq Khan, is the latest guy to claim his city will “lead the world in esports.” It sounds exciting at first, sure, but it made me...

AAdmin
June 19, 2026
1 min read
Every city thinks it can be the “next esports capital,” and no, London is most definitely not

Olivia Richman is a seasoned esports journalist who has worked with Inven Global, Esports Illustrated, Esports.gg, and more. As an editor and writer at Esports Insider, she loves telling unique esports stories, especially within the FGC. When not working and gaming, Olivia loves collecting Kirby plush, eating sushi, and driving her cars at the track.

Image Credit: Colin Young-Wolff/Riot Games The Mayor of London, Sadiq Khan, is the latest guy to claim his city will “lead the world in esports.” It sounds exciting at first, sure, but it made me laugh almost immediately. How many friggin “esports capitals” do we need? It’s a phrase that basically means nothing at this point.