Day 3 at the Cannes Lions International Festival of Creativity saw the Middle East region increase its tally of metal cats to 16 , including five Silver Lions and 11 Bronze Lions.
As it stands, viewing the wins by agency, FP7 McCANN MENAT has the highest number of wins from the region with a total of 8 wins, while Publicis KSA and Saatchi & Saatchi Middle East share two wins each.
BigTime Creative Shop, IMPACT BBDO, TBWA\RAAD, Landor and Memac Ogilvy take home one shiny Lion each.
Bronze Lion – Design Spoor FP7 McCANN MENAT UAE Spots for Shops Silver Lion – Media
Bronze Lion – Media Parkin FP7 McCANN MENAT UAE Recipe for Change Silver Lion – Media
Bronze Lion – Media Puck / Arla Foods FP7 McCANN MENAT UAE Let It Fly Silver Lion – Outdoor
Bronze Lion – Direct Saudia Airlines Publicis KSA, Jeddah
Saatchi & Saatchi Middle East Saudi Arabia The Ring: The Legacy Continues Silver Lion – Film Craft BigTime Creative Shop BigTime Creative Shop Saudi Arabia Untaught History Edition Bronze Lion – Media Annahar IMPACT BBDO UAE Laws Under Attack Bronze Lion – Media International Committee of the Red Cross TBWA/RAAD UAE The Coolest Ihram Bronze Lion – PR Saudia Airlines Landor, Dubai Saudi Arabia Missing Letters of Worth / Sit Al Bait Bronze Lion – PR L’Oréal Paris FP7 McCANN MENAT UAE Om Badr Bronze Lion – Social & Creator KFC TBWA\RAAD UAE Is that a Pinntorp? / Affordable Masterpieces Bronze Lion – Print & Publishing Lions IKEA AlSulaiman Memac Ogilvy Saudi Arabia ‘ The Birdwatcher ‘ campaign for Spoor by FP7 McCANN MENAT – about AI-powered bird monitoring for wind projects – won three metals cats. It was awarded a Silver Lion and Bronze Lion in the Digital Craft category, and another Bronze Lion in the Design category.
The ‘ Spots for Shops ‘ campaign for Parkin by FP7 McCANN MENAT in Dubai, UAE, won a Silver Lion and a Bronze Lion in the Media category.
The ‘ Recipe for Change ‘ campaign for Puck under Arla Foods by FP7 McCANN MENAT in Dubai, UAE, also won a Silver Lion and a Bronze Lion in the Media category.
The ‘ Let It Fly ‘ campaign for Saudia Airlines by Publicis KSA, Jeddah and Saatchi & Saatchi Middle East claimed a Silver Lion in the Outdoor category and a Bronze Lion in the Direct category.
‘ The Ring: The Legacy Continues ‘ brand campaign by BigTime Creative Shop in Riyadh was also honoured with a Silver Lion in Film Craft category.
The ‘ Untaught History Edition ‘ campaign for Annahar by IMPACT BBDO was awarded a Bronze Lion in the Media category.
The ‘ Laws Under Attack ‘ campaign for the International Committee of the Red Cross (ICRC) by TBWA/RAAD was awarded a Bronze Lion in the Media category.
‘ The Coolest Ihram ‘ campaign, brought to life by Landor, Dubai , for Saudia Airlines in Saudi Arabia was handed a Bronze Lion in the PR category.
The ‘ Missing Letters of Worth / Sit Al Bait ‘ campaign, brought to life by FP7 McCANN MENAT , for L’Oréal Paris in the UAE was handed a Bronze Lion in the PR category.
The ‘ Om Badr ‘ campaign for KFC by TBWA\RAAD in Dubai , UAE, won a Bronze Lion in Social & Creator category.
Memac Ogilvy ‘s ‘ Is that a Pinntorp? ’, which is part of its ‘ Affordable Masterpieces ‘ campaign for Saudi Arabia’s IKEA AlSulaiman, picked up a Bronze Lion in the Print & Publishing Lions category.
‘ The Unburied Casket ‘ campaign for Women for Change by Edelman SA , Johannesburg, in partnership with E…