On the fourth day of the Cannes Lions International Festival of Creativity, FP7 McCANN MENAT was crowned the MENA Network of the Year, after claiming the most number of metals cats for the region.
As it stands, the Middle East region has been awarded 17 Lions , including five Silver Lions and 12 Bronze Lions.
Viewing the wins by agency, FP7 McCANN MENAT has the highest number of wins from the region with a total of nine wins, while Publicis KSA and Saatchi & Saatchi Middle East share two wins each.
BigTime Creative Shop, IMPACT BBDO, TBWA\RAAD, Landor and Memac Ogilvy take home one shiny Lion each.
Bronze Lion – Design Spoor FP7 McCANN MENAT UAE Spots for Shops Silver Lion – Media
Bronze Lion – Media Parkin FP7 McCANN MENAT UAE Recipe for Change Silver Lion – Media
Bronze Lion – Creative Strategy Puck / Arla Foods FP7 McCANN MENAT UAE Missing Letters of Worth / Sit Al Bait Bronze Lion – PR L’Oréal Paris FP7 McCANN MENAT UAE Let It Fly Silver Lion – Outdoor
Bronze Lion – Direct Saudia Airlines Publicis KSA, Jeddah , and
Saatchi & Saatchi Middle East Saudi Arabia The Ring: The Legacy Continues Silver Lion – Film Craft BigTime Creative Shop BigTime Creative Shop Saudi Arabia Untaught History Edition Bronze Lion – Media Annahar IMPACT BBDO UAE Laws Under Attack Bronze Lion – Media International Committee of the Red Cross TBWA/RAAD UAE The Coolest Ihram Bronze Lion – PR Saudia Airlines Landor, Dubai Saudi Arabia Om Badr Bronze Lion – Social & Creator KFC TBWA\RAAD UAE Is that a Pinntorp? / Affordable Masterpieces Bronze Lion – Print & Publishing Lions IKEA AlSulaiman Memac Ogilvy Saudi Arabia ‘ The Birdwatcher ‘ campaign for Spoor by FP7 McCANN MENAT – about AI-powered bird monitoring for wind projects – won three metals cats. It was awarded a Silver Lion and Bronze Lion in the Digital Craft category, and another Bronze Lion in the Design category.
The ‘ Spots for Shops ‘ campaign for Parkin by FP7 McCANN MENAT in Dubai, UAE, won a Silver Lion and a Bronze Lion in the Media category.
The ‘ Recipe for Change ‘ campaign for Puck under Arla Foods by FP7 McCANN MENAT in Dubai, UAE, won a Silver Lion and a Bronze Lion in the Media category, as well as a Bronze Lion for Creative Strategy.
The ‘ Let It Fly ‘ campaign for Saudia Airlines by Publicis KSA, Jeddah and Saatchi & Saatchi Middle East claimed a Silver Lion in the Outdoor category and a Bronze Lion in the Direct category.
‘ The Ring: The Legacy Continues ‘ brand campaign by BigTime Creative Shop in Riyadh was also honoured with a Silver Lion in Film Craft category.
The ‘ Untaught History Edition ‘ campaign for Annahar by IMPACT BBDO was awarded a Bronze Lion in the Media category.
The ‘ Laws Under Attack ‘ campaign for the International Committee of the Red Cross (ICRC) by TBWA/RAAD was awarded a Bronze Lion in the Media category.
‘ The Coolest Ihram ‘ campaign, brought to life by Landor, Dubai , for Saudia Airlines in Saudi Arabia was handed a Bronze Lion in the PR category.
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The ‘ Missing Letters of Worth / Sit Al Bait ‘ campaign, brought to life by FP7 McCANN MENAT , for L’Oréal Paris in the UAE was handed a Bronze Lion in the PR category.
The ‘ Om Badr ‘ campaign for KFC by TBWA\RAAD in Dubai , UAE, won a Bronze Lion in Social & Creator category.
Memac Ogilvy ‘s ‘ Is that a Pinntorp? ’, which is part of its ‘ Affordable Masterpieces ‘ campaign for Saudi Arabia’s IKEA AlSulaiman, picked up a Bronze Lion i…