Photo Credit: New York City Tourism + Conventions
Julie Coker is leaving NYC Tourism after less than two years. She needs to turn around sluggish inbound tourism and needs to move fast: Los Angeles is hosting the 2028 Olympic Games.
LinkedIn X Facebook Email What specific strategies will Coker pursue to reverse the decline in international inbound travel? What impact did the Los Angeles wildfires have on tourism bookings and recovery efforts? How is Visit California leveraging the World Cup and Olympics to boost tourism marketing? Select a question above or ask something else
Visit California has named Julie Coker, head of New York City Tourism + Conventions, as its next president and CEO, effective October 1.
Coker is stepping in as California, along with many other states, contends with sluggish inbound travel from international visitors. Overseas visits fell 5% last year while visits from Canada plunged 20%, according to a May report from Tourism Economics prepared for Visit California.
The wildfires that swept through the Los Angeles area earlier this year dealt a blow to California's tourism image. And while California’s visitor volume is forecast to rise 1.5% this year, the May
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Tags: california , new york city , nyc tourism , Visit California
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