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Matt Damon is stepping into the studio and behind the mic for… a rap track?
That’s the premise for a new clip for Water.org, helping to promote the charity’s new “Get Blue” initiative. In a clip posted to Instagram earlier this month, Damon debuts his rap alter ego, “The Nomad,” to riff on the “constant struggle” to get water into the homes of those who need it most. The actor-turned-aspiring musician seeks advice from Hit-Boy, the Grammy-winning producer, who questions whether rapping is really the right move for Damon’s altruistic intentions.
“Isn’t ‘Nomad’ just ‘Damon’ spelled backwards?” Hit-Boy asks, to the chagrin of the embarrassed actor. Related Sombr Talks Taylor Swift, Commands the Spotlight For Late Night Performance: Watch Jay-Z 2026: Here's Where to Get Affordable Tickets to the Rapper's Yankee Stadium Dates Online FOX One Deal: Here's How to Save 30% Off a Streaming Subscription Explore Billboard Hit-Boy See latest videos, charts and news
View this post on Instagram In person, Damon is anything but embarrassed to promote the Get Blue campaign, no matter what it takes.
“We’re always looking for ways to cut through all the noise, and sometimes, humor is a shortcut to get people’s attention,” he tells Billboard. “We’ll try anything, you know?”
Damon hasn’t had to rap in his career to date, though he notes that, “I sang in The Talented Mr. Ripley a long time ago and uh, I sung in Eurotrip.”
And while his kids are musically-inclined — “Taylor [Swift] is a huge influence in our house,” he says. “We know that catalog pretty well” — don’t expect to see Damon debuting any official musical endeavors anytime soon. “Obviously, Kendrick has nothing to worry about. I’m not gonna become a rapper,” Damon says. “I don’t think that would go well.”
For now, Damon’s rap attempt will just live on social media, with the actor also using his studio time in the clip to tell Hit-Boy about the millions of people around the world who still lack access to clean water. With the Get Blue campaign, Water.org is partnering with brands like Gap, Starbucks and Amazon, to launch products that give back. For every purchase of a Get Blue product on the Gap site, on Amazon’s Get Blue storefront (official page coming in July), or a purchase of two specialty drinks on Starbucks (the Iced Blue Coconut Matcha and the Blue Coconut Refresher), the brands will make a donation to Water.org.
The Gap collection includes blue-colored hoodies, T-shirts, baseball caps and accessories in unisex styles and sizing.
Amazon makes it even easier, with a dedicated Get Blue playlist for inspiration and a host of REDISCOVER playlists on Amazon Music, bringing back popular artists and songs in one place. Amazon says it will donate $1 to Water.org every time someone plays a participating artist’s REDISCOVER playlist. The exact list of artists will be announced in July.
An even easier way to make a difference: customers with an Alexa-enabled device can say, “Alexa…