Media and Advertisement

What Walmart’s Vibe.co deal means for CTV, retail media convergence

The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the evolution of streaming TV advertising.

AAdmin
June 29, 2026
1 min read
What Walmart’s Vibe.co deal means for CTV, retail media convergence

The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the evolution of streaming TV advertising.